List your stupidly simple pages…

The next step in getting your website done (as defined in my free report, Get Your Website Done: 12 Actionable Steps for Designers) is to list your pages. Since we’ve already picked niches, defined services and determined competitors, it’s time to keep on rockin’ and finally get our websites done!

I still stand by the post I wrote about this topic a few years back, All you need is these 5 pages—Home, About, Services, Work, and Contact. Here are a few additional evolutions and extra tips about what pages to include on your website and how to structure these pages.

Step #4: List your pages.

Keep things stupidly simple

Your navigation is not a place to be clever. I mean it! Your page names should be super, duper clear! Be clever on the actual page, not in the navigation (or URLs).

Your blog should be called “blog”

It’s not necessary to give your blog a special name because it’s part of your business. Why confuse things? If you do insist on giving your blog a special name, it should still be called “blog” in your navigation. Or, something easily identifiable like “News.”

Limit the navigation to 7

This comes from nowhere in particular—I just think if you go over 7 navigation items you could definitely condense a bit and use dropdowns. Having more than 7 items tends to look cluttered.

Fewer pages, more content on each

You can have lots of pages with less content, or fewer pages with more content. I’m a fan of the latter. With so many people using the web on their mobile devices—where it’s easier to scroll than click and reload—viewers will be able to access information quicker with fewer pages. In most cases, something that would have been considered a subpage of a main navigation could just be incorporated into that page. For example, my current about page also includes awards, speaking, and affiliations. Why not put this information on the same page and let people scroll?

One page sites? Thumbs down

The point above doesn’t mean I think you should put all of your content on the same page. I’m not a big fan of one-page sites because they don’t get Google rankings as easily as multi-page sites. Google wants to have several pages they can index that link back and forth. Plus, one page sites hardly have any content. Google wants content and so do your prospects! How else can they decide if they want to hire you? We live in a world where content is king.

What pages will my new website have?

For my website revamp, I’m not planning any major changes to my pages and navigation with the exception that I’m going to put my packages on the Services page. My pages will be:

I also have secondary pages that aren’t listed in the navigation but will be sticking around:

Your pages might look different than mine. If you have a shop or something that doesn’t fit into one of these buckets…if your testimonials are so awesome you want them on their own page…or if you’re trying to land more speaking gigs, these things may need their own stake in the navigation. Nobody’s stopping you!

Do what works for your prom dress business, and when it doubt, remember to keep things stupidly simple.

Now, list those pages!

About Jill Anderson

Hi, I’m Jill, a WordPress WordPress designer/developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. I’m passionate about crafting beautiful and innovative WordPress websites focused on clear positioning and positive user experiences. Get my free report, Get Your Website Done: 12 Actionable Steps for Designers, and check out my Client Onboarding Toolkit, a simple 4-step digital course for converting prospects into a paying clients.


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