Thinking of starting a new website or revising your current one? But the thought of what pages to include and what content to include on each page baffles you?
Well, worry no longer, my friend. Here’s a quick and easy primer to get you started on the only 5 pages you really need to have a bonafide website.
For many visitors, your Home page is the main point of entry into your website. It’s main purpose is to engage your viewer—to learn more about you, understand what you offer, and inspire action.
Think of the Home page as a general overview of your business. You might choose to start out with a simple statement about what you do. Or, you can pose some questions to the viewer that makes them feel like they are in the right place and that you understand their needs. If you are a creative or have specific samples to show, show a few projects on your Home page to encourage viewers to peruse your body of work. Add your photo so people can put a face to your name.
The About page is the place to give viewers insight into who you are both personally and professionally. Let readers resonate with who you are as a person. This is a great time to give some personal details about yourself while keeping the tone professional and related to the work that you do. Including your mug and signature on your About page is a great way to show your personality.
The Services page is where you list out what you do. Breaking the content into short, digestible chunks of information with bulleted or numbered lists is a handy way to make sure the information is easily consumed. Let your keywords shine on this page by using headers to break up the content.
If you have a wealth of content spanning various subjects, add an introductory paragraph and link to another page with the nuts and bolts of that specific subject. Be sure to link back to your main services page.
If you are a designer, copywriter, photographer, or other creative, add a Work page (or Portfolio) to house your various projects. The number of projects you include depends upon several factors including the amount of services you offer and years of experience. I think 12 projects is a good number as they can be arranged in columns or 3 or 4.
Your Work page should include an overview of all your projects with thumbnail images. Then, each project can link to a separate page about that specific project. Using WordPress as the content management system (CMS) for your website, is a great way to house your work examples, and it provides a very friendly interface to maintain and add projects.
This page is probably the easiest one to write. Simply include how you want people to contact you—phone, email, snail mail. An email form can be nice too so viewers don’t have to click away from your site.
And that’s it, folks. Start out with the above pages and you’ll be well on your way to having a complete website.