Tag Archives: branding

How I named my business

Other creatives who are in the process of choosing a business name often ask how I chose mine, Jill Lynn Design. Today, I’m going to tell you this riveting (not!) tale… My naming wasn’t full of drama, research, excitement or nail-biting, because I guess I’ve always thought that ultimately, … Read On ›

So you want to start a newsletter, do ya?

Have you ever gotten a newsletter from someone who was “excited to start” their “monthly newsletter” and then fell off the planet? Perhaps they re-entered your inbox a year later and apologized for not sending a newsletter in so long—then disappeared again? THIS, my friends, is what we … Read On ›

So you want to start a blog, do ya?

Let’s face it—few things are worse than an outdated blog. If you go to somebody’s site and the last post was in 2013, you wonder if they’re still in business—don’t you? So if you want to start a blog, this black hole must be avoided. You’ve gotta commit … Read On ›

Are you offering candy corn AND chocolate?

Some people love candy corn. Some totally ignore it. In candy land, more variety means more happy candy-eaters. In design, print and web are like candy corn and chocolate. They’re both candy—but they reach a different audience. Today—any printed piece can benefit from a web component. Yes, any. … Read On ›

Are you hiding behind the “we”? I vs. we

Now that you’ve banished your info email address, let’s talk about another way you can be totally YOU in your business—authentic, transparent and uber-attractive. I work with a lot of solo people/freelancers/indies. When I started doing design in 2002, everyone was trying to act like a multiple-person business. … Read On ›

All You Need Is These 5 Pages!

Thinking of starting a new website or revising your current one? But the thought of what pages to include and what content to include on each page baffles you? Well, worry no longer, my friend. Here's a quick and easy primer to get you started on the only … Read On ›