I have had photos taken three times in my house. And even though I tend to be a bit of a hermit, I decided to build on my travel-to-Puero-Rico-momentum and find a photography studio to go to. It was time for something different, and the idea of … Read On ›
Are you just posting your jobs on Indeed or another third-party site? Why not house them on your site? A careers page on your WordPress website can help you in many different ways. Your careers page (or section!) can: Help attract quality candidates and get a prospect excited about … Read On ›
I strongly believe that any printed piece can benefit from a web component. Yes, any. Combining print and web creates another channel for people to engage with and absorb information. What about sticking a PDF online? Does that count? Well, not so much. It can actually hinder your efforts. … Read On ›
Other creatives who are in the process of choosing a business name often ask how I chose mine, Jill Lynn Design. Today, I’m going to tell you this riveting (not!) tale… My naming wasn’t full of drama, research, excitement or nail-biting, because I guess I’ve always thought that ultimately, … Read On ›
Have you ever gotten a newsletter from someone who was “excited to start” their “monthly newsletter” and then fell off the planet? Perhaps they re-entered your inbox a year later and apologized for not sending a newsletter in so long—then disappeared again? THIS, my friends, is what we … Read On ›
Let’s face it—few things are worse than an outdated blog. If you go to somebody’s site and the last post was in 2013, you wonder if they’re still in business—don’t you? So if you want to start a blog, this black hole must be avoided. You’ve gotta commit … Read On ›
A few years ago, my aunt gave me some tacky dish towels. Though thoughtful, the frilly mauve lace didn’t quite fit into my kitchen. Not all gifts are created equal. You already know why a free report on your website is essential. It's a great incentive to get folks … Read On ›
Are you around other people right now? If so, take a look around. How many are looking at their smartphones? This morning, I stopped for coffee. Everyone around me was immersed in their phone. Standing in line, sitting at tables, even while ordering—phones. Any thoughts on what … Read On ›
Now that you’ve banished your info email address, let’s talk about another way you can be totally YOU in your business—authentic, transparent and uber-attractive. I work with a lot of solo people/freelancers/indies. When I started doing design in 2002, everyone was trying to act like a multiple-person business. … Read On ›
As a WordPress designer, I see too many clients launch beautiful websites but undermine trust with generic info@ addresses. When you email info@company.com, do you feel excited? Do you feel confident that you’ll get a response? Probably not. We all know that most of the time, emailing “info” … Read On ›
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