Are you just posting your jobs on Indeed or another third-party site? Why not house them on your site? A careers page on your WordPress website can help you in many different ways.
Your careers page (or section!) can:
- Help attract quality candidates and get a prospect excited about your company. Why would somebody want a career at your company? Your careers page can do more than provide job listings—it can provide engaging information about company culture, values, and benefits, and help them feel excited about applying with you.
- Be beneficial for SEO-purposes. Like a blog, your careers page is updated regularly with quality content. You can have one page on your site that lists all of the job openings, and that’s beneficial—or you can have a dedicated page for each job listing, which is even more beneficial.
- Have very robust functionality, which is simple to manage thanks to WordPress. Also similar to a blog, you can have one place on the backend where you can easily add and remove job listings, and this content can be populated everywhere it needs to be. Each new job listing can also be socially-shared, automatically, from this backend. You can have categories for types of jobs (operations, sales, support, finance).
- Keep the brand consistency strong throughout their application process. When candidates apply through your careers page rather than third-party job boards, they stay within your branded experience the whole time. This creates a cohesive experience that reinforces your company identity, making a stronger impression than a generic application process.
- Save you money. Building an internally-housed careers section can reduce dependency on job boards and recruiting platforms. Instead of paying per job posting or percentage-based recruiting fees, you can direct candidates to apply directly through your site.
- Provide analytics and insights about your hiring process. When your job listing exists on your website, you can track which job postings get the most views, where candidates are coming from, and what types of descriptions are working. This can help you make smarter decisions about your hiring process.
Examples of WordPress Careers pages I’ve created:
Example 1
Careers page with current job openings
newmarkmerrill.com/careers
In the Open Positions section, there is a small description for each job listing, and buttons that link externally to a third-party site where applicants can see more information and apply. The Careers page includes information about the company and their mission as well as employee work anniversary photos to help accentuate their team-oriented culture.
Example 2
Careers page with current job openings and pages for individual job openings
sakatavegetables.com/careers
In this WordPress Careers page example, there is a page for job opens—that also has company information—and each job links to another internal page that describes the job in detail. From there, applicants can click to apply on a third-party site. The job department and location are featured with the job listing.
Example 3
Careers page with current job openings:
epengineering.com/careers
This example is similar to example 1—with company information, benefits, and why applicants should work there—but instead of linking to a third-party site to apply, these job listings are shown in full and link to LinkedIn.
Need help building Career pages like this? Explore my WordPress Design & Development services. Or, reach out for a chat.
