Lately, I’ve been working on more WordPress websites that I didn’t originally build. And when you start looking under the hood of a website someone else created, you find things. Sometimes weird things. Sometimes expensive things. And recently, some potentially serious things. A couple of new clients came … Read On ›
Your email and website are two separate things. Even though they're both online and related to your company, email is not the same as your website. They serve completely different functions. The only thing that connects your email and website is your domain, which is sort of like … Read On ›
I have had photos taken three times in my house. And even though I tend to be a bit of a hermit, I decided to build on my travel-to-Puero-Rico-momentum and find a photography studio to go to. It was time for something different, and the idea of … Read On ›
Sometimes you need to get out of your office to get a fresh perspective. I was reminded of that recently when I packed my bags for Puerto Rico to meet my business accountability group, the Creatives Roundtable. We talk virtually every week, but there's something powerful about being … Read On ›
You might think that once a prospect has gotten to your WordPress checkout page, they’re definitely going to buy. Not necessarily true. They have likely decided to buy, but they need an easy journey from this point forward so they can pay for what they want, get … Read On ›
I have a new offering—a Website Tune-up Call! It’s for folks with WordPress websites (not built by me) who need assistance and maintenance. Whether your developer isn’t available anymore, they don’t offer ongoing maintenance services, or you simply don’t have the same vision, your site doesn’t have to … Read On ›
A WordPress designer and a WordPress developer do two separate things. Sometimes you’ll find someone (like me) who’s both. I want everyone who’s thinking about getting a new website to make a super-informed decision, so today, I’m going to talk about what each role does, and why … Read On ›
Are you just posting your jobs on Indeed or another third-party site? Why not house them on your site? A careers page on your WordPress website can help you in many different ways. Your careers page (or section!) can: Help attract quality candidates and get a prospect excited about … Read On ›
AI has definitely changed SEO—and SEO is still a very powerful tool that can help you grow your business. Both things are true. While AI has changed SEO, it doesn't mean it has killed SEO or that it's going away. It's not. It's still working (just differently now). … Read On ›
Recently Jonna Jerome at Wordswerk wrote an article about how to package your services, and it inspired me to talk about something I love—package pricing! Thanks, Jonna, for the spark! It’s a question clients and colleagues ask me often: “Should I package my services?” My answer is a … Read On ›
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