website calls-to-action

Website Calls-to-Action Done Right

When it comes to your website calls-to-action, are you asking for something? Making the next step easy? Are viewers taking action? What if you can take things a step further—and use your website calls-to-action to seal the deal with ideal prospects? Alas, you can. And in this comprehensive post, I’m going … Read On ›

How to evaluate your web content

Content marketing is my favorite marketing tool, and to do this effectively, you need to write about things people care about. One way to figure that out is to evaluate your web content and take a good look at what's been working thus far. Start by delving into … Read On ›

How should writers display their work?

Designers have visuals-galore to use in their website “work” or “portfolio” section. Writers usually don’t. They have words. So when it comes to designing websites for writers, the portfolio section can pose a unique challenge. This is one of the topics that came up at a workshop I gave this summer … Read On ›