Tag: content

Stop using “click here” links

Why should you stop using "click here" and" here" as links?  These words provide no context to the reader without supporting text You forego any possible SEO-benefit from the link You're losing website accessibility as screen readers can't discern the context of the link If your hyperlinks don't have proper color … Read On ›

Finger touching phone displaying crown

The secret to content marketing: consistency

The lovely content writer, Wendy Jacobson of Incredible Content, featured me in a one of her Content Case Studies. I attribute much of my success as a WordPress designer to producing ongoing content (this blog, my newsletter, and my lead magnet) over the past 8+ years. About 50% … Read On ›

WordPress timeline examples

WordPress Timeline Examples

If you have a business, it has a history. And it’s a good idea to show off that history and build trust with your audience. But there’s a caveat. It has to be engaging! While bullet points of timeline text can be pretty snoozy, a visual timeline … Read On ›

Two hands holding a shiny new website

Care instructions for your new website

Congrats! You have a new website. After your new website has been born, there are things you need to do. (Don’t worry, it’s not as hard as caring for a new baby or puppy).  I’ve set you up for success, and keeping the momentum going isn’t complicated, but … Read On ›

one page website

When should you use a one page website?

”We want a one page website. Do you think it’s a good idea?” In general, no. Even though I fully believe it’s okay to scroll on a website, I don’t think a one page website is the best way to represent most businesses.  Let strategic content decide what to … Read On ›

repurpose blog content

How to repurpose blog content

Earlier this year, I blogged about how to audit your web content, and today I want to look at how to repurpose blog content that may need a refresh or is worth pushing to the top of your feed with new thoughts. In essence, this post is … Read On ›

How to evaluate your web content

Content marketing is my favorite marketing tool, and to do this effectively, you need to write about things people care about. One way to figure that out is to evaluate your web content and take a good look at what's been working thus far. Start by delving into … Read On ›