AI has definitely changed SEO—and SEO is still a very powerful tool that can help you grow your business. Both things are true. While AI has changed SEO, it doesn't mean it has killed SEO or that it's going away. It's not. It's still working (just differently now). … Read On ›
If you’re a person who's ever traveled with kids, you know that if you stay in a hotel room, you’re stuck going to bed when the kids do. But in an Airbnb, you make the rules! It made me think of WordPress vs. some of the other … Read On ›
You want to start thinking about SEO. But it feels complicated. And you “save it for later.” If you think SEO is too complicated, I have good news for you. Setting a smart SEO foundation for your website doesn’t need to be overwhelming or take tons of time. It … Read On ›
I’m always talking about how I love the versatility of WordPress. It can literally do anything. (I haven’t found something it can’t do.) And today I want to share a purpose I’m really loving it for: membership sites! What is a membership site? If your whole site, or a … Read On ›
The world of web design is filled with shades of gray—but sometimes, there’s a right way and a wrong way—to do things and one of them is how to use headings properly. Best practices exist for a reason: because they’re B-E-S-T. Lots of folks don’t know about this … Read On ›
Think you don’t need TikTok for your business? Maybe it’s time to reconsider. Here’s the deal: I’m not active on my personal Facebook. I never got into Instagram. BUT, I’m all about a viable marketing avenue. And I think TikTok is one of them. Read On ›
Why should you stop using "click here" and" here" as links? These words provide no context to the reader without supporting text You forego any possible SEO-benefit from the link You're losing website accessibility as screen readers can't discern the context of the link If your hyperlinks don't have proper color … Read On ›
Have you ever wondered “What should go on my homepage?” From what I hear, this question keeps people up at night—and today, I’m going to answer it. I think a homepage should be a hub for the important areas of your website. It should give a preview of … Read On ›
The lovely content writer, Wendy Jacobson of Incredible Content, featured me in a one of her Content Case Studies. I attribute much of my success as a WordPress designer to producing ongoing content (this blog, my newsletter, and my lead magnet) over the past 8+ years. About 50% … Read On ›
If you have a business, it has a history. And it’s a good idea to show off that history and build trust with your audience. But there’s a caveat. It has to be engaging! While bullet points of timeline text can be pretty snoozy, a visual timeline … Read On ›
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