I’m in my forties, and I’m using TikTok for my business.


Photo by Eyestetix Studio on Unsplash

Think you don’t need TikTok for your business? Maybe it’s time to reconsider. I did.

Here’s the deal: I’m not active on my personal Facebook. I never got into Instagram. 

BUT, I’m all about a viable marketing avenue. And I think TikTok is one of them.

Apparently TikTok isn’t just for my 13-year-old son! (More than 50% of users are over the age of 30.)

With over 1.5 Billion users, TikTok is growing fast. Here are some stats:

  • Marketers say that TikTok and Instagram have the biggest potential to grow in 2023, and 53% of marketers will increase their investments in the app. (HubSpot Blog Research)
  • The average user spends 89 minutes per day on the app, according to a leaked deck from TikTok. (Music Business Worldwide)
  • 36% of Gen Z and 22% of Millennials consumers want to learn about products through short-form videos like TikToks. (HubSpot Blog Research)
  • 46% of TikTok users engage with content on TikTok without distractions or using multiple screens at once. (TikTok)
  • Brands are remembered 40% more on TikTok than on other platforms.
  • 2 out of 3 users are likely to buy something while on the platform. (TikTok)
  • 50% of TikTok users have bought something after watching a TikTok LIVE. (TikTok)
  • TikTok users are twice as likely as users of other channels to recommend something they found on the platform. (TikTok)

These are some of the reasons why I decided to use it.

With my Client Onboarding Toolkit, I exhausted my marketing avenues. I promoted it on apps, blogs, and through partners—and I’ve been wondering: What is the next thing I do to promote it? 

Since my target audience, newer designers, is definitely on TikTok, it seemed like a viable option. So I’m doing a bit of an experiment to see if TikTok is worth my time and energy. And I have to tell you, I’m having a lot of fun! Also, one of my life goals is to be a little more social. I mean, I don’t want to be super social—I’m still a cave dweller—but I like the idea of being able to be social-ish, from the safety of my office.

My TikToks so far:

  1. Don’t do this on consultation calls
  2. Would you refund the deposit if the client wasn’t happy?
  3. My favorite graphic and web design shirts
  4. How to push back with a client

Where am I finding content? 

I’m taking the content from my most popular blog posts! And the t-shirt one is just an idea I’ve had for a long time.


  • Not trying to be perfect. Not recording the video a bunch of times. Being okay with good enough. I have to remind myself—this is supposed to be quick and casual!
  • Putting myself out there. Looking at myself on video. Ultimately people are just being people on TikTok. I’m a person, so I qualify. I’m trying not to get hung up on appearances.
  • Time. I’m still on a learning curve, so each video has been taking me about 40 minutes. I’m confident I can get the creation of each video down to 20 minutes or less.

Things I’m really enjoying:

  • Making the videos
  • Picking the music
  • Sharing my ideas
  • Seeing how many people view it

Right now I have a handful of followers, and I appreciate every one of you. Want to make my day? Please follow me on TikTok 🙂

About Jill Anderson

Hi, I’m Jill, a WordPress WordPress designer/developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. I’m passionate about crafting beautiful and innovative WordPress websites focused on clear positioning and positive user experiences. Get my free report, Get Your Website Done: 12 Actionable Steps for Designers, and check out my Client Onboarding Toolkit, a simple 4-step digital course for converting prospects into a paying clients.


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