Tag: website

computer mouse illustration

It’s okay to scroll on a website

Sometimes clients ask me: “Is the page too long? How can we reduce the scroll?” And here’s my answer: Stop worrying that your page is too long. If you’re designing the website strategically, and speaking clearly to the right audience, a “long” page with relevant information can be exactly what … Read On ›

Tools I LOVE, every day

Originally posted February 13, 2014, this post has been updated with new additions for 2020. I love the work I do. And I love the tools that help me do it! Today, I want to tell you about the tools and resources that I personally adore. Without them, … Read On ›

website calls-to-action

Website Calls-to-Action Done Right

When it comes to your website calls-to-action, are you asking for something? Making the next step easy? Are viewers taking action? What if you can take things a step further—and use your website calls-to-action to seal the deal with ideal prospects? Alas, you can. And in this comprehensive post, I’m going … Read On ›

How to evaluate your web content

Content marketing is my favorite marketing tool, and to do this effectively, you need to write about things people care about. One way to figure that out is to evaluate your web content and take a good look at what's been working thus far. Start by delving into … Read On ›