You might think that once a prospect has gotten to your WordPress checkout page, they’re definitely going to buy. Not necessarily true. They have likely decided to buy, but they need an easy journey from this point forward so they can pay for what they want, get … Read On ›
What is it? A sales page (or landing page). What’s the objective? To SELL something—right there on that page! Creating a successful sales page is a little bit art, a little bit science. I frequently get asked to develop sales pages for clients, and today I want to dive … Read On ›
The world of web design is filled with shades of gray—but sometimes, there’s a right way and a wrong way—to do things and one of them is how to use headings properly. Best practices exist for a reason: because they’re B-E-S-T. Lots of folks don’t know about this … Read On ›
Have you ever wondered “What should go on my homepage?” From what I hear, this question keeps people up at night—and today, I’m going to answer it. I think a homepage should be a hub for the important areas of your website. It should give a preview of … Read On ›
Many of my clients are graphic designers who need a developer to turn their design into code. They design the website, and I develop it for them. When new graphic designer clients come to me, they say things like: “I can’t find a developer who actually makes the website look … Read On ›
I realized the importance of accurate headshots years ago at a conference when someone I worked with closely didn’t recognize me (at all!) from my picture. This was probably because my headshot was 6 years old at the time. These days, with Zoom, it’s even more important for … Read On ›
Are you a graphic designer who gets asked to do websites and wonders: “Do I have to do web design if I’m a graphic designer?” So many of my colleagues are graphic designers—and sometimes, they get asked to design websites. But many don’t design websites (or necessarily want to). … Read On ›
I strongly believe that any printed piece can benefit from a web component. Yes, any. Combining print and web creates another channel for people to engage with and absorb information. What about sticking a PDF online? Does that count? Well, not so much. It can actually hinder your efforts. … Read On ›
I love the work I do. And I love the tools that help me do it! Today, I want to tell you about the tools and resources that I personally adore. Without them, I’d be lost! As you know, I’m a big fan of paying it forward, … Read On ›
When it comes to your website calls-to-action, are you asking for something? Making the next step easy? Are viewers taking action? What if you can take things a step further—and use your website calls-to-action to seal the deal with ideal prospects? Alas, you can. And in this comprehensive post, I’m going … Read On ›
Hey designers:
My free interactive PDF gives you 12 actionable steps to help you finally check this off your list.
Enter your info for my interactive guide and get your website done!