You might think that once a prospect has gotten to your WordPress checkout page, they’re definitely going to buy. Not necessarily true. They have likely decided to buy, but they need an easy journey from this point forward so they can pay for what they want, get … Read On ›
Are you just posting your jobs on Indeed or another third-party site? Why not house them on your site? A careers page on your WordPress website can help you in many different ways. Your careers page (or section!) can: Help attract quality candidates and get a prospect excited about … Read On ›
What is it? A sales page (or landing page). What’s the objective? To SELL something—right there on that page! Creating a successful sales page is a little bit art, a little bit science. I frequently get asked to develop sales pages for clients, and today I want to dive … Read On ›
”We want a one page website. Do you think it’s a good idea?” In general, no. Even though I fully believe it’s okay to scroll on a website, I don’t think a one page website is the best way to represent most businesses. Let strategic content decide what to … Read On ›
The next step in getting your website done (as defined in my free report, Get Your Website Done: 12 Actionable Steps for Designers) is to list your pages. Since we’ve already picked niches, defined services and determined competitors, it’s time to keep on rockin’ and finally get … Read On ›
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