Blogs and newsletters: It’s okay not to commit.

Want to finally have a finished website? In my freebie report, I guide you through my 12 Actionable Steps to Get Your Website Done because it’s all about following a process, forging ahead and avoiding detours. For many of my clients, the crossroads of whether or not to have a blog or newsletter can make them stop in their tracks.

But since I’m all about getting your website done—I’m making this announcement: Unless you’re gung-ho and fully ready to commit to a blog and newsletter during this point in the process, don’t do it right now.

Step #5: Don’t get hung up—and I mean it.

It’s perfectly fine to save a blog and newsletter for Phase 2 of your website. WordPress makes it really easy to incorporate them later, and I hate when they stop someone’s momentum. You’re either ready to commit now, or you aren’t.

Are you ready to commit? Consider this:

Blogs and newsletters are like cookie monster. You feed him cookies and he wants more cookies. So unless you’re willing to bake cookies at least once a month and feed the cookie monster, don’t adopt the cookie monster. If this overwhelms you, it might not be the right time for a blog or newsletter. And that’s okay! You might be ready to make this commitment later.

If you are ready to commit to a blog and newsletter, here’s what I recommend:

  • Write 2 or 3 posts so your blog will have some content when you launch your site.
  • Prepare an image and categories/tags for each post.
  • After you launch, commit to 1 new blog post, with at least 300 words, once a month.
  • Aim to send out a newsletter once a month.

If this sounds daunting, partnering with a copywriter can make the process much easier (gotta give a shout out to my copywriter Deidre Rienzo!).

As for me, I’m going to continue to write my blog and newsletter as I have been doing, with the understanding that I’m committed—but not perfect. Getting hung up on perfection is also a waste of time. Over the past few years, I’ve realized the more I’m able to be committed yet flexible, the better off my business is.

Still not sure? Read more about blogs and newsletters:

Get new blog postsGET NEW BLOG POSTSIN YOUR INBOX

Like this? Get new posts via email.

No spam, no worries. Just my bimonthly(ish) blog posts straight to your inbox.

Leave a Reply

Your email address will not be published. Required fields are marked *