How to evaluate your web content

Last year was a great year, and to make 2016 even better, I have a few goals. One of them is to increase engagement (commenting and sharing) with my content on my blog, newsletter, and social media. I want to write more about things that people care about. To figure that out, I took a good look at what I’ve been doing thus far.

I started by delving into my analytics. I’ve been blogging for 3 years—and have 63 posts!—and I took some time to see which posts were the most popular and which posts were getting Google traffic.

Top Posts

According to Google Analytics and the Jetpack plugin on my WordPress site, my top posts are:

Most Commented Posts

These posts inspired some pretty nifty conversation on my blog:

Most Popular Day and Hour

According to Jetpack’s Site Stats, Mondays at 11am are all the rage 🙂

MailChimp Top Campaigns

I also checked my MailChimp campaigns to see which topics were most popular and what people were clicking on.


What have I learned? Looking back at three years of content marketing via my blog and newsletter, my audience seems to like:

  • When I address a problem they might be facing
  • When I update my website
  • When I share recent work

So, the simple answer is…I’m going to do more of this stuff! What have you learned from assessing your content marketing? What are your most popular posts?

About Jill Anderson

Hi, I’m Jill, a WordPress web designer/developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. I’m passionate about crafting beautiful and innovative WordPress websites focused on clear positioning and positive user experiences.


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3 thoughts on “How to evaluate your web content

  1. Jill, my most popular posts are my SEO posts. I had shared one of my posts on SEO directories in the comments section of a Manta blog post, and my visits skyrocketed to a few hundred visits per day for the next 2-3 days. The posts where I documented my journey to the top of Google for web design related keywords seemed to drive some traffic as well. I’ve laid off writing SEO posts because I wanted to add more blog posts in my other categories.

    1. Good stuff, Tom! I’m thinking that I might do a series of blog posts to document updating my website since I’m about to rebuild the whole thing 🙂

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