Last month, I shared the why and how behind my fabulous website rejuvenation. Although it took me forever to take action, sharing the to-dos with you finally got my butt in gear. Thanks for keeping me accountable!
Since it’s usually the first place visitors see, I started with my homepage. First, I created a mockup in Illustrator (because I can mess around with fonts and layouts more quickly). Then, when I got to the point where I loved it (my litmus test is that I can’t stop staring at it)—I built-out the changes in local development. Finally, just this afternoon, I updated my site so you can see the new homepage.
Read on to find out what’s new…
- Hello, new hero. One of my goals was to open up the content and give it some space to breathe. This resulted in an airy hero image. Hero images are pretty popular (they kind of replaced the slider—thank goodness). In my mind, a hero is like the cover of a brochure. It’s the first impression on a site; it sets the tone for who you are, what you do, and why it matters. I kept asking myself: What is this site about? On the old homepage, I had a picture of me—but this new picture is a better visual representation of my business. Visitors get what I do before they read a word.
- Surface the services. I liked the questions on my old homepage, but I wondered if they were detracting from the actual work I do—the specific services I provide. So I kept the questions, but they’re smaller and integrated into the service blurbs. When my ideal client comes to me, they are most often looking for a specific service. For the most part, they already know their needs—I wanted to speak to them quicker.
- Free report in the footer. My free report, 5 Tips for Partnering with a Web Designer, used to be only in the header. I wondered…Were people scrolling down and forgetting about it? Did they want to get to know me first—before giving me their email? The free report is still in the header, but if visitors scroll down, the footer will remind and reinforce—on every page. I’m going to track where more signups come from. I’ll let you know what I discover.
- Show off the happy. I’ve added my testimonials right on the homepage in the footer, and they rotate.
Before and after
Here’s the before and after:
Next month, my plan is to eradicate my sidebar, which on most of my other pages, houses my testimonials. They’ll move to the footer just like on my homepage. Stay tuned for a post all about getting rid of the sidebar.
What do you think?
And what is one change you’ve been meaning to make on your own website? Announce it in the comments below!