Picture this: You’re at a networking event, drink in-hand, and somebody approaches you and tries to sell whatever-it-is. They’re looking over your head, and around the room, while talking at you. You wonder why they’re talking to you if they’re not actually talking to you. It’s happened to me, and I know it’s happened to you.
Although better intentioned—this is what websites that don’t target a market are doing. They’re unfocused—looking around the room for the next shiny penny.
Before I had any kind of target market, my “ideal” industries were all over the place. The main hero area of my site was talking about me and my style instead of directly engaging target clients. As time passed, I got a better idea of who my ideal clients are—and in that process—I started using my website to speak to my ideal clients rather than talk about me. Want to see my super-old website? Check out this video.
It happens. We don’t always know right away who our ideal clients are. Our businesses take time to take shape. But if your business has taken shape, and you’re still talking to everybody (a.k.a. nobody), it’s time to stop looking around the room. Need help? Let’s chat.