When your prospect hits “submit,” they’re excited for you to get in touch. They have a better idea of the type of services you provide, and they know that you understand their needs. Plus, even though they may have come looking for a price, your form further instills that you’re selling great service (which is worth paying more for).
Wish your contact form could do this? It can! To turn up the volume on your contact form; do these 6 things:
- Ask questions to see if they’d be a good fit. I know my ideal clients are somewhat tech-savvy. When clients aren’t email users—working together becomes tougher. I use my form to find out.
- Speak about your services. If people are serious about working together, they usually have a clear idea of what they’re looking for. My contact form encourages prospects to define the type of service they need.
- Weed people out. The form itself will scare away tire kickers. If they won’t take a few minutes to fill out your form, will they really be good clients?
- Set expectations. Showing some budget and timeframe options is a great way to set expectations. You’re not going to work for free, and you won’t be getting it done tomorrow.
- Get specific. On my form, if you select that you’re a graphic designer, I ask another question to see what you’d like from a web designer (me). The secret is, all of the answers are correct—but it helps me get to know you better and tell you stuff about me.
- Include your phone number. Some people really do prefer the phone—and that’s okay. But if you have a good online form, filling it out becomes a favorable option for most.
Take a look at your contact form today. Revamping it won’t take long, but it will provide lots more clarity for you and your clients.
