Good design isn’t an accident…

What is good design? The term is thrown around like a frisbee, but to me, good design means creating visual interest to engage the viewer, and, most importantly, effectively communicating the message.

Even though beautifully-designed websites can be so different from one another, there are common threads between them that make them awesome. These threads are the principles of good design—contrast, emphasis, balance, unity, pattern, movement, rhythm—and they apply to all types of design: interior, landscaping, architecture, print, typography, etc.

In my upcoming series, Applying the 7 Principles of Design to WordPress, we’ll look at examples of WordPress websites and how they are successfully applying these principles.

Engaging websites aren’t just accidents—they happen on purpose, and are almost always grounded in the basics. I hope you find these examples both informative and inspiring.

If you’re a creative business owner, consider these elements when working with a web designer.

If you’re a designer like me—I think it’s always good to see great examples. As we grow in our careers, going back to the basics can gives us a new perspective. I think the more capable we become, the better we can relay and transform these basics into something that’s entirely new and unexpected.

So if you want to see the principles of good design in action (all in WordPress where anything is possible!)—check out Design Principle No. 1: Contrast.

About Jill Anderson

Hi, I’m Jill, a WordPress WordPress designer/developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. I’m passionate about crafting beautiful and innovative WordPress websites focused on clear positioning and positive user experiences. Get my free report, Get Your Website Done: 12 Actionable Steps for Designers, and check out my Client Onboarding Toolkit, a simple 4-step digital course for converting prospects into a paying clients.


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