Tag: social media

Man pointing at elements on a sales page

What should go on a sales page?

What is it? A sales page (or landing page). What’s the objective? To SELL something—right there on that page! Creating a successful sales page is a little bit art, a little bit science. I frequently get asked to develop sales pages for clients, and today I want to dive … Read On ›

Take your testimonials to the next level

You’ve heard all about the tools I love. In addition to these tools, there is something else I totally dig in a major way—testimonials! Want to clinch a prospect? Want to show your credibility? These little gems are the best way to do it. If you aren’t actively … Read On ›