AI has definitely changed SEO—and SEO is still a very powerful tool that can help you grow your business. Both things are true. While AI has changed SEO, it doesn't mean it has killed SEO or that it's going away. It's not. It's still working (just differently now). … Read On ›
If you have a website, of course you want to show up in Google when people are searching for businesses like yours. There are a few ways to do this, and not all of them cost money! Today I'm going to talk about the difference between Google … Read On ›
SEO is all about how much search engines (like Google) love you. And if you want Google to really love you, you’ve got to have some knowledge to make your site magnetic. Whether you have a website from me—or not—use this free product and make your SEO better: Google … Read On ›
You want to start thinking about SEO. But it feels complicated. And you “save it for later.” If you think SEO is too complicated, I have good news for you. Setting a smart SEO foundation for your website doesn’t need to be overwhelming or take tons of time. It … Read On ›
The world of web design is filled with shades of gray—but sometimes, there’s a right way and a wrong way—to do things and one of them is how to use headings properly. Best practices exist for a reason: because they’re B-E-S-T. Lots of folks don’t know about this … Read On ›
Why should you stop using "click here" and" here" as links? These words provide no context to the reader without supporting text You forego any possible SEO-benefit from the link You're losing website accessibility as screen readers can't discern the context of the link If your hyperlinks don't have proper color … Read On ›
Congrats! You have a new website. After your new website has been born, there are things you need to do. (Don’t worry, it’s not as hard as caring for a new baby or puppy). I’ve set you up for success, and keeping the momentum going isn’t complicated, but … Read On ›
”We want a one page website. Do you think it’s a good idea?” In general, no. Even though I fully believe it’s okay to scroll on a website, I don’t think a one page website is the best way to represent most businesses. Let strategic content decide what to … Read On ›
When it comes to websites, faster is better. Why? You don’t want your users to sit around waiting for your site to load. They’ll get bored and move on. Plus, if you care about SEO at all, speed matters. Google will love you more when your site loads … Read On ›
Sometimes clients ask me: “Is the page too long? How can we reduce the scroll?” And here’s my answer: Stop worrying that your page is too long. If you’re designing the website strategically, and speaking clearly to the right audience, a “long” page with relevant information can be exactly what … Read On ›
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