Tag: seo

Stop using “click here” links

Why should you stop using "click here" and" here" as links?  These words provide no context to the reader without supporting text You forego any possible SEO-benefit from the link You're losing website accessibility as screen readers can't discern the context of the link If your hyperlinks don't have proper color … Read On ›

Two hands holding a shiny new website

Care instructions for your new website

Congrats! You have a new website. After your new website has been born, there are things you need to do. (Don’t worry, it’s not as hard as caring for a new baby or puppy).  I’ve set you up for success, and keeping the momentum going isn’t complicated, but … Read On ›

one page website

When should you use a one page website?

”We want a one page website. Do you think it’s a good idea?” In general, no. Even though I fully believe it’s okay to scroll on a website, I don’t think a one page website is the best way to represent most businesses.  Let strategic content decide what to … Read On ›

computer mouse illustration

It’s okay to scroll on a website

Sometimes clients ask me: “Is the page too long? How can we reduce the scroll?” And here’s my answer: Stop worrying that your page is too long. If you’re designing the website strategically, and speaking clearly to the right audience, a “long” page with relevant information can be exactly what … Read On ›

Website accessibility icons (sight, hearing, touch, brain)

What is website accessibility—and do you have it?

What is website accessibility or an ADA compliant website? Why do you need it? And how can you tell if you have it? All websites should be accessible and ADA compliant, meaning, anybody with any disability or ability can use the site.  This isn’t just for blind people who … Read On ›

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Is it time to audit your web content?

If you’ve been in business for a while now, you may have lots of content living on your website. And even though it seems like you wrote that blog post about how to work with a graphic designer last month, it was actually five years ago! This … Read On ›