Tag: balance

Client being dropped by the claw

A simple formula for firing clients

I’ve done a ton over the years to make sure my clients are pre-qualified and a good fit. I’ve made sure my intake process alerts me to red flags in advance—and that there are rules, boundaries, contracts and deposits in place to weed out un-ideal clients and … Read On ›

Balance: Design Principle No. 3

If you’re bike riding, it’s balance that keeps you upright (and keeps you moving forward instead of going nowhere)! In web design, balance is the distribution of visual weight in a design to provide stability and structure. Balance can be symmetrical or asymmetrical. See what I mean in today’s … Read On ›