Vidalia Onions

Vidalia Onions ships farm-fresh Vidalia Onions direct to your door.

The Challenge

Vidalia Onions reached out to me in need of a complete redesign of their current website. They wanted a strong design focus on creative simplicity to exude trust and authority. The goal of the site was to drive the viewer to take action and purchase their farm-fresh Vidalia Onions during the selling season and sign up for priority email notification when not in season.

The Solution

Using Vidalia Onion’s brand standards guide, I designed and developed a clean and simplistic WordPress site that would perform well for their older customer base. The easy-to-use WordPress backend allows the client to update their rich photography as needed as well as a custom map of delivery locations, a recipe section with categories, and a timeline with the history of the Vidalia onion. The site also includes a simple way to switch calls-to-action from purchasing online when in season and signing up for email notifications when not in season. I continue to support Vidalia Onions with ongoing website maintenance.

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“Equally talented designer, as well as web developer, Jill has become an integral part of every project I've launched.

“No kidding, I sleep better knowing Jill's there, for updates, for design tweaks, for—basically—everything.”

Peter Askew