The Appreciation Company makes classroom and community gift-giving easy.
The Challenge
The Appreciation Company came to me looking to take their existing marketing website to the next level with a beautiful design and SEO-friendly structure. As they target several audiences—busy moms, schools, sports leagues, and organizations—they wanted to easily explain what they do and direct visitors to sign up for the platform or reach out for more information. They planned on driving traffic to the site through optimized blog posts while encouraging visitors to sign up for their newsletter through targeted lead generation pieces.
The Solution
Utilizing The Appreciation Company’s existing brand standards and custom illustrations, I designed and developed a custom WordPress website that is warm, personable, and relatable with clear content hierarchy and calls-to-action. Multiple audiences and user types can self-select the appropriate paths to follow. The client can easily update and create content with on-page SEO tools and analysis. I continue to support The Appreciation company with ongoing WordPress maintenance.
