Best Trade Schools helps students find local trade schools or programs nearby.
The Challenge
Best Trade Schools, a website in the vocational education space, needed a performant website to effectively showcase its programs for electricians, welders, plumbers, vet techs, phlebotomists, and more and generate leads for follow-up. They target individuals seeking well-paying careers that do not necessitate a four-year college degree.
The Solution
I tweaked their existing logo and created a modern, friendly WordPress website design to appeal to trade career seekers. Prominent calls to action throughout the site invite visitors to learn more and the team can effectively manage all school content through WordPress. The site performs well on both mobile and desktop and features mega menus to easily browse the variety of trade school programs and locations. I’ve also developed quizzes in Gravity Forms that go to targeted landing pages to promote lead generation.
