How to get help without expanding

I’m a one-woman show. I’m happy on my own. I don’t want to run a website design studio. I like it this way! And I want to stay this way.

This mindset has made me resistant to getting help. But the reality is, I need help!

See, I have less of a problem asking for help when it comes to things I’m not an expert at—like copywriting and marketing. Sure, I could do these things without help, but they come out much better (and actually happen) with help. I use developers when something is way too complicated for me or I don’t have time to figure it out. This kind of help seemed justifiable to me. I even promoted getting help in this blog post: You don’t have to do everything. It’s okay to ask for help.

But when it comes to getting help with stuff I actually do—like website design or development updates—getting help seemed ridiculous. This is what I do. I should be doing it.

Until I reached a breaking point of sorts—which forced me to rethink this mindset.

My business model changed slightly when I added WordPress maintenance packages to my services. More clients needed support, and they expected it in a timely manner. My clients shouldn’t have to wait months for a small update, right? Yet that is what started happening because I had other commitments lined up.

While it’s great to work on projects and sites I built a while ago—when my schedule gets full—my priority must be designing and developing new projects. New website builds are my favorite part. The part that needs me most.

So how did I justify getting help from someone who does what I do? Sanity. And timing.

I don’t enjoy managing people. However, I do like getting stuff done. I like getting things done for my clients in a timely manner. And I don’t like working all night in order to do so. When it comes down to it, I’d rather manage projects than make clients wait.

Now when I’m busy, I have freelancers who are helping me get updates done quickly.

I’m still overseeing. I’m making sure the work is done exactly how I want. But in not actually having to do it all myself, things are getting done more efficiently (and you know I’m a fan of that)!

How did I find these folks? More on that next time.


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