Category: Web Design

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WordPress for Virtual Conferences

Want to do a virtual conference, but don’t want to look like everybody else? Worried that you won’t be able to customize the attendee experience in a way that truly reflects your organization, or make connections with your attendees the way you would face-to-face? Going virtual— even when you have … Read On ›

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Website Calls-to-Action Done Right

When it comes to your website calls-to-action, are you asking for something? Making the next step easy? Are viewers taking action? What if you can take things a step further—and use your website calls-to-action to seal the deal with ideal prospects? Alas, you can. And in this comprehensive post, I’m going … Read On ›

How to evaluate your web content

Content marketing is my favorite marketing tool, and to do this effectively, you need to write about things people care about. One way to figure that out is to evaluate your web content and take a good look at what's been working thus far. Start by delving into … Read On ›

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How should writers display their work?

Designers have visuals-galore to use in their website “work” or “portfolio” section. Writers usually don’t. They have words. So when it comes to designing websites for writers, the portfolio section can pose a unique challenge. This is one of the topics that came up at a workshop I gave this summer … Read On ›

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4 Tips for a Website-friendly Photo Shoot

Every great website needs great pictures—authentic ones that reflect your brand’s personality so your audience can get a glimpse into who you are, what you do, and why it matters. How do you get these awesome, personality-rich images? This usually means a photo shoot—a term that can conjure … Read On ›

Do it yourself vs. do it right?

You can do your own landscaping. You can fix your own car. You can trim your cat's nails. But what is the cost? Well, for me, it was a disastrous situation with a juniper bush and scratches on my arms. Somewhere along the way I realized that my time, sanity and safety are … Read On ›