Santa says: Call them to action! (Part 2)

Ho, ho, ho! Yesterday, I talked about how you need two different calls to action (for your two types of website visitors).

Today I’m helping you guide your sleigh to Ideal Client Town with a call to action that provides the planners what they need.


Call to Action #1 (for the planners):

Offer a free report as an incentive to sign up for your newsletter

When people are planning a project, they need more information. And you need to keep in touch with them. So for planners, you need to provide them something incredibly useful—and you need to get their email address on your list.

Why? It’s incredibly valuable to have a qualified prospect on your list. (They are qualified because by downloading your free report, they are raising their hand and saying, this is what I need!)

Here are some tips on creating a free report that will incentivize ideal prospects to give you their email address (so you can keep in touch, show them your expertise, and become the easy choice when they graduate from planners into builders):

  1. What should your free report be about? Decide by pinpointing your clients’ pain points. What are they concerned about? What questions do they ask you? Then, give them info they really need. Don’t like writing? A copywriter can help.
  2. How much should you give away? The idea of giving away knowledge for free might scare you. It shouldn’t. See, you’re not actually giving it away for free—you’re trading it for an awesome prospect on your list (to whom you can showcase yourself as an expert). It’s very worthwhile if the person becomes a paying client.
  3. How long should it be? The free report can be a one-page tip sheet or a multi-page e-book. Most important? You want to make sure it’s specific and directly responds to your ideal clients’ burning needs.
  4. How to set it up: When prospects sign up for your newsletter, have your email newsletter service email the report to them, or direct them to a page where they can download it. Personally, I love MailChimp!

Want an example?

Hop over to my free gift page to get my current free report: 7 Stylish & Sure-fire Ways to Get Your Website Noticed & Engage Your Ideal Clients.

Help me help you?

Soon, I’m going to revise my free report and I want to make sure it’s speaking directly to your needs! Please help me decide on the topic by taking this super-quick survey.

[poll id=”2″]

And, stay tuned. On Monday, I’ll cover Call to Action #2 (for the builders). Cheers!

About Jill Anderson

Hi, I’m Jill, a WordPress web designer/developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. I’m passionate about crafting beautiful and innovative WordPress websites focused on clear positioning and positive user experiences.


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