How to evaluate your web content

Content marketing is my favorite marketing tool, and to do this effectively, you need to write about things people care about. One way to figure that out is to evaluate your web content and take a good look at what's been working thus far. Start by delving into … Read On ›

How should writers display their work?

Designers have visuals-galore to use in their website “work” or “portfolio” section. Writers usually don’t. They have words. So when it comes to designing websites for writers, the portfolio section can pose a unique challenge. This is one of the topics that came up at a workshop I gave this summer … Read On ›

Is it called “Client Onboarding”?

I had the honor of returning as a speaker at WordCamp Atlanta in May 2019. My session was:  Getting Clients to Sign on the Dotted Line Consultations, estimates, proposals, contracts, oh my! If onboarding your clients is a struggle, this session is for you. I’ll share my super straightforward … Read On ›