Finger touching phone displaying crown

The secret to content marketing: consistency

The lovely content writer, Wendy Jacobson of Incredible Content, featured me in a one of her Content Case Studies. I attribute much of my success as a WordPress designer to producing ongoing content (this blog, my newsletter, and my lead magnet) over the past 8+ years. About 50% … Read On ›

money falling from the sky/moon into piggy bank

Listen to how I earned $10K in passive income

I had the privilege of chatting with Ilise Benun of The Marketing Mentor Podcast recently about how I've earned $10K in passive income on my Client Onboarding Toolkit. As you may know, “passive income” isn't exactly passive. You do have to work for it. The key … Read On ›

WordPress timeline examples

WordPress Timeline Examples

If you have a business, it has a history. And it’s a good idea to show off that history and build trust with your audience. But there’s a caveat. It has to be engaging! While bullet points of timeline text can be pretty snoozy, a visual timeline … Read On ›

Two hands holding a shiny new website

Care instructions for your new website

Congrats! You have a new website. After your new website has been born, there are things you need to do. (Don’t worry, it’s not as hard as caring for a new baby or puppy).  I’ve set you up for success, and keeping the momentum going isn’t complicated, but … Read On ›

one page website

When should you use a one page website?

”We want a one page website. Do you think it’s a good idea?” In general, no. Even though I fully believe it’s okay to scroll on a website, I don’t think a one page website is the best way to represent most businesses.  Let strategic content decide what to … Read On ›

computer mouse illustration

It’s okay to scroll on a website

Sometimes clients ask me: “Is the page too long? How can we reduce the scroll?” And here’s my answer: Stop worrying that your page is too long. If you’re designing the website strategically, and speaking clearly to the right audience, a “long” page with relevant information can be exactly what … Read On ›

Client being dropped by the claw

A simple formula for firing clients

I’ve done a ton over the years to make sure my clients are pre-qualified and a good fit. I’ve made sure my intake process alerts me to red flags in advance—and that there are rules, boundaries, contracts and deposits in place to weed out un-ideal clients and … Read On ›

Website accessibility icons (sight, hearing, touch, brain)

What is website accessibility—and do you have it?

What is website accessibility or an ADA compliant website? Why do you need it? And how can you tell if you have it? All websites should be accessible and ADA compliant, meaning, anybody with any disability or ability can use the site.  This isn’t just for blind people who … Read On ›