It’s time to get specific about your services.


Because I like to practice what I preach, I’m revamping my website using my free report, Get Your Website Done: 12 Actionable Steps for Designers, as a guide. Last time we talked about choosing your niche (you’ve done that, right?)—and this time, we’re talking about what you’re doing for them. Now is the time to define your services and get really specific about what you do. Don’t be a jack of all trades and a master of none. Narrow down what you do best and what makes you…

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Designers: Is your new website taking forever?


As designers, we manage client projects and meet deadlines every day. Yet somehow, when it comes to our own marketing projects, we aren’t always quite this regimented. If you’ve been meaning to revamp your website for a while—but haven’t gotten very far—you aren’t alone. Ready to finally check it off the list? Actionable steps are the way forward. My latest guest post on the Designers Roundtable blog, 12 Steps to get your website redesign DONE—will show you how to approach your own website redesign like you would…

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Want a simple client intake process? Check this out.


Lots of clients say my onboarding process is easy-peasy and super straightforward. They want to do the same thing for their businesses instead of 55 emails containing estimates, contracts, and questionnaires—and a big giant dose of back-and-forth. So today, I’m pulling back the curtain! Want a client intake process like mine? Here’s how: You’ll notice my intake process relies on FreshBooks. I’m sure you could do this through another online estimating and invoicing program—but I’ve been using FreshBooks since 2008 and freaking love them. Step 1:…

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Might as well jump

What is one to do when freezing their tail off in early January at a photo shoot? Might as well jump. Here’s a funny photo of me (on the left) and Britney, Ivy, and Katherine of Initials, Inc. I’ve been blessed to work with this direct sales company for the past five years designing their catalogs, website, brochures, and other nifty promotional pieces. The entire day was spent outside in 30-degree weather. It was quite chilly, but the end result was well worth it. Look for…

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