Articles About Design

SEARCH ENGINE OPTIMIZATION
Rank higher in Google, Yahoo, and other search engines by following these tips and tricks for search engine optimization.

SIX STEPS TO SUCCESSFULLY BUILD YOUR BRAND
What exactly does “branding” mean to you and your company and how can you brand effectively? Follow these six steps to succesfully build your brand.

PRINTED CATALOGS BOOST ONLINE SALES
Looking to expand your marketing arsenal beyond the web? Printed catalogs boost online sales according to a study by the U.S. Postal Service.

CREATE AN ICON
Add an icon for your website in a browser's address bar and favorites / bookmarks list!

SPOT VS. PROCESS COLOR
Deciding whether to use spot colors or 4-color process is essential to how your design will look when printed. Pantone, the world-renowned authority on color, offers this valuable explanation on spot vs. process color.

DESIGN BUSINESS AND ETHICS
Developed by the AIGA, these Design Business and Ethics brochures offer useful information about how to select a designer, the use of fonts and illustrations, a guide to copyright, and other valuable best practices.